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THE STORY Keshia S. Armstrong is a wife and mother of two. She has been a fashion stylist, blogger, and successfully ran an online clothing boutique. While family and business are very important to her, Keshia also takes pleasure in uplifting and empowering women and young girls. Whether it be helping them with their outer appearance, or through encouraging words, it is her desire to help as many black females see themselves in a positive way, as she can.  From a young age, Keshia was always the one friends and coworkers would go to when it came to guidance on self care, self love, and imagining a better version of themselves. As a teen, she fell in love with styling her close friends' hair and doing their nails. Word quickly spread through the hallways of her high school, and it wasn't long before she had other girls asking her to do their hair and nails. She set up a school desk in her very small bedroom, and before long she was running an amateur hair and nail salon for many of the young black girls from the local high schools in the town where she grew up. Keshia soon found she had a natural ability to not only make herself look good from the inside out, but she also had a talent for doing the same with others. Her mother instilled in her the mindset to always take pride in her inner and outer appearance, despite what may be going on in her life. Unfortunately at age 13, her parents divorced, leaving her mother to raise 3 children on her own. Money was scarce and so was time. There was a point in life when her mother worked 14 hour days, 7 days a week, which left no room for quality time as a family. Therefore, there was very little time to teach life's lessons and nurture their mother and daughter relationship. Keshia learned much of how to live as an adult on her own, and she always knew if she had been able to have a healthy relationship with her parents, she would have grown up with the confidence to be the best version of herself. For many years no one knew Keshia struggled with some of the same insecurities as the women she had helped throughout the years. Once she started to share her personal story and talk about the insecurities she herself dealt with....and still deals with, she was able to help so many women and young girls realize that  ALL are being challenged by similar if not the same issues. This is why Keshia decided to start the KSA Foundation. She will use the foundation to encourage black women and young girls to be their true authentic self, and to know that they have something special to show the world. The KSA Foundation will also show women that although we are different, we are more alike than you realize.   The KSA Foundation’s mission is to support black women and young girls by helping them confront their insecurities, seek and maintain a healthy mental and physical well-being, and get out of their own way by eliminating their limited view of themselves so they dream big and attain their heart’s desires. As an adult Keshia has learned that the talents, skills, and abilities that were either instilled in her or came natural to her were gifts from God and through the KSA Foundation she wants to let these black women and young girls all over the world know, “We are all trying to figure out this thing called life and we will do it together!”



The KSA Foundation's mission is to instill a love for self and equip girls and women to embark on a journey of self discovery encouraging them to be physically, spiritually, and mentally healthy.

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To empower black females of all ages to dream and see themselves as God designed them.

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